IDEAS. STORIES. STRATEGY. 

With over 20 years of marketing and communications experience working with independent K-12 schools, colleges and universities, I have helped schools improve their marketing performance and achieve their enrollment and engagement goals. I offer a range of services, each tailored to the specific needs and challenges of your school, such as:

• Marketing audits and assessments: I evaluate your current marketing efforts and identify areas of improvement, opportunities, and best practices.

• Marketing plan development and execution: I work with you to create a strategic marketing plan that aligns with your vision, mission, and values, and I help you implement it with proven tactics and tools.

• Branding and messaging: I help you craft a compelling brand identity and message that resonates with your target audience and differentiates you from your competitors.

• Website audit: I do a deep dive into your website content and generate a robust report with recommendations on making it user-friendly, attractive, informative, and to generate more leads and conversions.

•  Content marketing strategy: I work with your team to develop a content marketing strategy designed to showcase your expertise, value proposition, and success stories.  I then propose an editorial calendar that will guide the creation and  distribution of engaging and relevant content for your website, blog, social media, newsletters, and other channels.